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Eco-friendly, biodegradable packs from pvt firm

Amid a furore over the ban imposed on the sale of 25-odd junk food in plastic packaging in Himachal, a private company has stepped in with eco-friendly and biodegradable packs.

Gopal Group (now rechristened as GCL) on Tuesday launched the eco-friendly packaging for their brand in seven major towns of Himachal. Eyeing children to boost the sale of the product, the company has imprinted the picture of “Chhota Bheem”, iconic hero of a popular cartoon film, on the packs.

The implementation of the notification imposing the ban on these items has been extended to February 14 instead of January 26 and traders have also challenged the order of the government in the apex court.

“We have got a solution in view of the ban on plastic packaging and our initiative will raise awareness among children about preserving nature,” says Apoorv Gupta, Managing Director, GCL.

The company has hastened to descend on Himachal as launch of the product has coincided with a ban on plastic packaging and no other competitor is in the field with a viable and affordable alternative.

The pack, which looks like a plastic pack, is made out of corn. The paper is said to be 100 per cent biodegradable and certified by agencies of the Union Government concerned.

It is said food items packed in these paper packs can retain the product's freshness for three to four months.

The paper pack is a bit costly and this biodegradable pack will increase the price of a pack, but it is new and eco-friendly, says Gupta.

"This minor increase in cost will not hit the sale as the consumer will not mind paying a little more,” he claimed.

The Tribune (24-01-2014)